Visual media is imperative to the success of new fashion companies starting out today. Instagram especially is necessary for promoting a successful clothing brand. It lets people see whats new, what inspires the lines, and gives a detailed visual of the companies aesthetic. Most, if not all successful clothing companies today use social media, especially Instagram, as a way to reach their buyers and fans.
The first company I chose to compare is Dollhouse Boutique. It is a local company with locations in Carlsbad Village and Encinitas. For a small business they use Instagram very effectively. They have 15.4 thousand followers. They post every other day and usually get around 20 likes on each post. They don’t receive very many comments. While that isn’t a huge portion of their followers it is proportionally similar to that of urban outfitters. Their last post was form last night. It was a post of a girl with very cali-girl hair from the back wearing a long sleeve mustard color blouse. Their posts that get the most likes are the ones that scream California summer. While most of the other brands have a lot of success with very seasonal styles, Dollhouse boutiques has a very clear summer aesthetic. In the future with my business, it would benefit me to also choose a very specific aethietic to portrayTheir most used hashtags are: Carlsbadvillage, Encinitas, Carlsbadbeach, and Encinitasbeach.
I also chose Urban Outfitters. Like the rest of the companies, social media is a huge influence for Urban Outfitters. On Instagram they have 8.9 million followers. They post four to five times a day. their most popular posts include very seasonal aesthetics, or well known brands used to create quirky ensembles. Their last post was posted this morning of a girl wearing a scarf and a comfy sweater. Their posts generally get between 50 and a 100 thousand likes and around 100 comments. The only hashtag they use is UOonyou. One way I could use their techniques to make my Instagram page better, would be to create very seasonal posts and use Instagram as a place to advertise promotions and sales.
The next business I chose was Forever21. They have 16.4 million followers. Although they have twice as many followers as urban outfitters, they actually get around the same number of likes. They actually receive around half as many comments as urban outfitters. They post multiple times a day and their most recent post, a picture of a plus size model in a latex bunny costume, was posted this morning. The type of content that gets the most response is fun, trendy images of the latest styles and trends. The hashtags they use most are F21xMe and ForeverBabe. Each week they have a contest and choose one image of a fan dressed in their clothes and post it to their page to promote that person’s Instagram. That is what the hashtags are used for. This is a very fun way to get the followers engaged, and I would definitely consider doing this for my business in the future.
Lazy Oaf us a British fashion company and the last business I chose. They are a much larger than Dollhouse but much smaller than Urban Outfitters and Forever21. They post every day and have Instagram as on of the main ways to shop from their website. Instagram is a huge part of your shopping experience with this company. One of the many ways they keep their followers engaged is also through a contest but this one is a bit different. They have a weekly contest to see who can post the collest picture of food with faces. The use hashtag LOfoodface. These food pictures are the pictures that get the most likes each week
They post a lot of art and weird picture of food with faces. That generally gets more likes than the images of their clothes. Their last picture was posted this morning. It is a picture of scrambled eggs and spinach made to look like a woman’s face. They usually receive 5-10 thousand likes on a post and around the same number of comments as urban outfitters even though they have a much smaller follower pool. Having such a quirky way to keep fans interested seems to be working out really well for them, I would love to find something interesting like that to do on my business’s Instagram.
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