Thursday, August 29, 2019

Week 2A: Social Media: Personal vs Business


As far as social media goes, there are many platforms that are intended for personal use.  Some are better for business, and a lot of them function well for both.  Tumblr, Pinterest and Snapchat are some of many social media platforms geared toward personal use.  They are all used to keep track of and share personal things on the internet.  Whether it is sharing day to day events or interests, or using them as a form of communication, they were started so people can interact with each other on a personal level.  They are all ways to share personal interests with other people and are platforms used less for advertising and people promoting businesses.

Some social media platforms that are used more for businesses would be LinkedIn, Facebook, Instagram, and Twitter.  LinkedIn specifically is used the most for businesses.  It is used to connect businesses with individuals who may be looking for a job, or who may make a good addition to their team.  The other three platforms, interestingly enough, were started with personal use in mind and have transformed into platforms for both personal, as well as business purposes.

Facebook, twitter, and Instagram are all social media platforms that have transformed into very effective ways for businesses to gain information that will help their sales and marketing, as well as the marketing its self.  Facebook especially gives them the ability to make a page for your business to share with others.  Facebook and Instagram have become extremely popular places to post advertisements.  If you see an advertisement for something you like, you click on it and it brings your directly to the page you can purchase it from.

Instagram gives businesses the opportunity to promote themselves, creating interesting, artistic pages to promote their products in ways that can produce more followers and brand loyalty.  Twitter functions in similar ways, allowing businesses to use words instead of images to capture the interest of consumers.  These platforms are slightly different from Facebook, because businesses often interact with consumers on a more personal level.

It is fairly clear which social media platforms are most effective for marketing and advertising.  Part of the reason they work, is due to the fact that it allows businesses to connect with an abundance of consumers, while still interacting in more personal ways.  Today creating a following and a loyal customer base can be completely dependent on a businesses use of social media. 

Wednesday, August 21, 2019

Week1A: My Template


My goal for the social media class is to learn how to promote the fashion company I am trying to start.  The idea of the line is to create fashion that combines an edgy style with hyper-femininity.  The world we’re in demands that we look a certain way, especially in professional settings.  The goal is to help women show off their personalities, while still looking “socially acceptable”.

Creating this blog will help me start getting my images and ideas out there to promote my future company.  It was fun and challenging to find images and color schemes that really portrayed the idea that I’m trying to get across: edgy but feminine. 

The image I chose for my theme is a bit self-explanatory.  Pretty dresses are what this blog is all about.  I also combined dark backgrounds with feminine, light colored fonts to show the contradictory styles of the line.  I’m not super tech savvy so it took me quite a while, but I am relatively happy with the outcome.

My future goals for this blog are to include professional images of the garments in the line as the template as well as in the posts.  I look forward to organizing my ideas on this platform, displaying the things I create, and sharing them with the class.  Hopefully you enjoy it too!  Any amount of feedback is appreciated.