tag:blogger.com,1999:blog-47351776199972392252024-03-12T23:48:22.635-07:00Leather and LilacsLindsay Walshhttp://www.blogger.com/profile/07082128511243256779noreply@blogger.comBlogger17125tag:blogger.com,1999:blog-4735177619997239225.post-46474181360557236152019-10-24T19:12:00.003-07:002019-10-24T19:12:38.469-07:00Week 10A: Personal content in blogging<span style="background-color: black;"></span><br />
<span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; line-height: 107%;"><span style="background-color: black; color: #ea9999; font-family: inherit; font-size: large;">When it comes to fashion, it can get very personal. We all have our own unique preferences and
styles. The way we dress influences the
way people see us and how we see ourselves.
Adding personal touches to blog posts about fashion just makes sense. Leather and Lilacs has a major focus on body
image and body image has a huge effect on how we value ourselves. Personable content will help followers remember
that it’s something we all deal with.</span></span><br />
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><span style="font-size: large;"></span><span style="font-family: inherit;"></span><span style="color: #ea9999;"></span>Lindsay Walshhttp://www.blogger.com/profile/07082128511243256779noreply@blogger.com2tag:blogger.com,1999:blog-4735177619997239225.post-84569690314578667192019-10-22T13:11:00.002-07:002019-10-22T13:11:33.953-07:00Week 9: Twitter<br />
<div style="line-height: normal; margin-left: 18.75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-size: large;"><span style="color: #ea9999; font-family: inherit;">Body positive was one of
the keywords I used to search to find connections. I tried size inclusive and plus sized as well
but what I was really looking for was any pages that promote body positivity. I figured that would encompass the other key
words as well. I also searched for
celebrities and clothing stores that I know to promote body positivity so some
of my searches were very specific. I
then created two lists, one for body positive specific pages and one for clothing
stores that promote body positivity. <br />
<br />
Will be posting mostly in the morning. This will be positive quotes and ideas about loving
yourself an being your best self, as well as any sales promotions and updates
about new lines, garments, and products.
It will be best to do it in the morning because it will be a positive
reminder for people starting off their day, or let people know about promotions
before they decide to do any shopping for the day. Seeing a sales promotion when you start off
your day may inspire you to get some shopping done.</span></span></div>
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><span style="font-size: large;"></span><span style="font-family: inherit;"></span><span style="color: #ea9999;"></span><span style="font-family: inherit;"></span>Lindsay Walshhttp://www.blogger.com/profile/07082128511243256779noreply@blogger.com0tag:blogger.com,1999:blog-4735177619997239225.post-73511602950657992019-10-15T13:22:00.001-07:002019-10-15T13:24:55.312-07:00Week 8B: Other company's instagrams<br />
<span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; line-height: 107%;"><span style="background-color: black; color: #ea9999; font-family: inherit; font-size: large;">Visual media is imperative
to the success of new fashion companies starting out today. Instagram especially is necessary for promoting
a successful clothing brand. It lets
people see whats new, what inspires the lines, and gives a detailed visual of
the companies aesthetic. Most, if not
all successful clothing companies today use social media, especially Instagram,
as a way to reach their buyers and fans.</span></span><br />
<span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; line-height: 107%;"><span style="background-color: black; color: #ea9999; font-family: inherit; font-size: large;"><br /></span></span>
<span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; line-height: 107%;"><span style="background-color: black; color: #ea9999; font-family: inherit; font-size: large;"><br /></span></span>
<span style="background-color: black;"></span><br />
<span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; line-height: 107%;"><span style="background-color: black; color: #ea9999; font-family: inherit; font-size: large;">The first company I chose to
compare is Dollhouse Boutique. It is a
local company with locations in Carlsbad Village and Encinitas. For a small business they use Instagram very effectively. They have 15.4 thousand followers. They post every other day and usually get around
20 likes on each post. They don’t receive
very many comments. While that isn’t a
huge portion of their followers it is proportionally similar to that of urban
outfitters. Their last post was form
last night. It was a post of a girl with
very cali-girl hair from the back wearing a long sleeve mustard color
blouse. Their posts that get the most
likes are the ones that scream California summer. While most of the other brands have a lot of
success with very seasonal styles, Dollhouse boutiques has a very clear summer
aesthetic. In the future with my
business, it would benefit me to also choose a very specific aethietic to
portrayTheir most used hashtags are: Carlsbadvillage, Encinitas, Carlsbadbeach,
and Encinitasbeach.</span></span><br />
<span style="background-color: black;"></span><br />
<span style="background-color: black;"></span><br />
<span style="background-color: black;"></span><br />
<span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; line-height: 107%;"><span style="background-color: black; color: #ea9999; font-family: inherit; font-size: large;">I also chose Urban
Outfitters. Like the rest of the companies,
social media is a huge influence for Urban Outfitters. On Instagram they have 8.9 million
followers. They post four to five times
a day. their most popular posts include
very seasonal aesthetics, or well known brands used to create quirky ensembles. Their last post was posted this morning of a
girl wearing a scarf and a comfy sweater.
Their posts generally get between 50 and a 100 thousand likes and around
100 comments. The only hashtag they use
is UOonyou. One way I could use their
techniques to make my Instagram page better, would be to create very seasonal
posts and use Instagram as a place to advertise promotions and sales.</span></span><br />
<span style="background-color: black;"></span><br />
<span style="background-color: black;"></span><br />
<span style="background-color: black;"></span><br />
<span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; line-height: 107%;"><span style="background-color: black; color: #ea9999; font-family: inherit; font-size: large;">The next business I chose
was Forever21. They have 16.4 million
followers. Although they have twice as
many followers as urban outfitters, they actually get around the same number of
likes. They actually receive around half
as many comments as urban outfitters. They
post multiple times a day and their most recent post, a picture of a plus size
model in a latex bunny costume, was posted this morning. The type of content that gets the most
response is fun, trendy images of the latest styles and trends. The hashtags they use most are F21xMe and
ForeverBabe. Each week they have a
contest and choose one image of a fan dressed in their clothes and post it to their
page to promote that person’s Instagram.
That is what the hashtags are used for.
This is a very fun way to get the followers engaged, and I would definitely
consider doing this for my business in the future. </span></span><br />
<span style="background-color: black;"></span><br />
<span style="background-color: black;"></span><br />
<span style="background-color: black;"></span><br />
<span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; line-height: 107%;"><span style="background-color: black; color: #ea9999; font-family: inherit; font-size: large;">Lazy Oaf us a British fashion
company and the last business I chose. They
are a much larger than Dollhouse but much smaller than Urban Outfitters and
Forever21. They post every day and have Instagram
as on of the main ways to shop from their website. Instagram is a huge part of your shopping
experience with this company. One of the
many ways they keep their followers engaged is also through a contest but this
one is a bit different. They have a
weekly contest to see who can post the collest picture of food with faces. The use hashtag LOfoodface. These food pictures are the pictures that get
the most likes each week</span></span><br />
<span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; line-height: 107%;"><span style="background-color: black; color: #ea9999; font-family: inherit; font-size: large;"><br /></span></span>
<span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; line-height: 107%;"><span style="background-color: black; color: #ea9999; font-family: inherit; font-size: large;"><br /></span></span>
<span style="background-color: black;"></span><br />
<span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; line-height: 107%;"><span style="background-color: black; color: #ea9999; font-family: inherit; font-size: large;">They post a lot of art and
weird picture of food with faces. That generally
gets more likes than the images of their clothes. Their last picture was posted this
morning. It is a picture of scrambled
eggs and spinach made to look like a woman’s face. They usually receive 5-10 thousand likes on a
post and around the same number of comments as urban outfitters even though
they have a much smaller follower pool. Having
such a quirky way to keep fans interested seems to be working out really well
for them, I would love to find something interesting like that to do on my business’s
Instagram. </span></span><br />
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><span style="font-size: large;"></span><span style="font-family: inherit;"></span><span style="color: #ea9999;"></span>Lindsay Walshhttp://www.blogger.com/profile/07082128511243256779noreply@blogger.com0tag:blogger.com,1999:blog-4735177619997239225.post-65908339999982540202019-10-10T11:24:00.001-07:002019-10-10T11:25:01.165-07:00Week 8A: Instagram<span style="color: #ea9999; font-family: inherit; font-size: large;">Leather and Lilacs is a fashion brand. Today Instagram is known for being image heavy and fashion forward. Before I began my research I assumed Instagram would be the best option, and after I feel the same way. Instagram is a great way to share images of new designs, as well as quotes and short videos. It will allow to me to make tags to draw in a larger audience and help me pinpoint my target market more specifically. when I create a store I will also be able to link the store directly to the account. Another great aspect of using Instagram as a business account, is my access to influencers. Once an influencer is interested in a product and promotes it, you would have an immediate following. That is the goal here eventually. To have my company be well know and sought after for being a body conscious, body positive brand.</span>Lindsay Walshhttp://www.blogger.com/profile/07082128511243256779noreply@blogger.com0tag:blogger.com,1999:blog-4735177619997239225.post-81782578577176300772019-10-08T17:38:00.002-07:002019-10-08T17:45:02.798-07:00Week 7B: Activity Log<a href="https://www.blogger.com/blogger.g?blogID=4735177619997239225" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><a href="https://www.blogger.com/blogger.g?blogID=4735177619997239225" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><a href="https://www.blogger.com/blogger.g?blogID=4735177619997239225" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><a href="https://www.blogger.com/blogger.g?blogID=4735177619997239225" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><a href="https://www.blogger.com/blogger.g?blogID=4735177619997239225" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><span style="color: #ea9999; font-family: inherit; font-size: large;">These are the two images of some of my activity log. It has mostly been liking other people pages</span>.<br />
<span style="mso-no-proof: yes;"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="mso-no-proof: yes;"><span style="mso-spacerun: yes;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiks-1ILgsUC3cIvsfD-9LvD2wEtBkE1bQ5NskXUOioI5i9eQ3hID63u5Q6Du6Mqp_jb15021YHwdW8H66YOnUgCiPkU0_W6HsGFwbwFWKVeV3eS6fyQ1WhDiykVDNA2mQorTLEv_R60vz-/s1600/2+7.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="900" data-original-width="1600" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiks-1ILgsUC3cIvsfD-9LvD2wEtBkE1bQ5NskXUOioI5i9eQ3hID63u5Q6Du6Mqp_jb15021YHwdW8H66YOnUgCiPkU0_W6HsGFwbwFWKVeV3eS6fyQ1WhDiykVDNA2mQorTLEv_R60vz-/s320/2+7.png" width="320" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjksmaSUjm_pgRVTSda3OyEOTe-ctemKTakLY4E9-Q6vR2GLOrazCNYXMEFX09yd1WEgOE_PPQpXIA1z-4NwM_p7LaIeC5jx4FW18B98EfB3UyDELv8cbO3bHN3l8tcJggq7CZbZQyiOPuY/s1600/1+7.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="900" data-original-width="1600" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjksmaSUjm_pgRVTSda3OyEOTe-ctemKTakLY4E9-Q6vR2GLOrazCNYXMEFX09yd1WEgOE_PPQpXIA1z-4NwM_p7LaIeC5jx4FW18B98EfB3UyDELv8cbO3bHN3l8tcJggq7CZbZQyiOPuY/s320/1+7.png" width="320" /></a></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="mso-no-proof: yes;"><span style="mso-spacerun: yes;"><a href="https://www.blogger.com/blogger.g?blogID=4735177619997239225" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><a href="https://www.blogger.com/blogger.g?blogID=4735177619997239225" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><a href="https://www.blogger.com/blogger.g?blogID=4735177619997239225" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><a href="https://www.blogger.com/blogger.g?blogID=4735177619997239225" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><a href="https://www.blogger.com/blogger.g?blogID=4735177619997239225" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="mso-no-proof: yes;"><span style="mso-spacerun: yes;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="mso-no-proof: yes;"><span style="mso-spacerun: yes;">This is the image of the 3 posts that are scheduled for the next couple days. They are inspirational quotes to help my followers feel great about their bodies.</span></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="mso-no-proof: yes;"><span style="mso-spacerun: yes;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhURJtWXUWzaKnxyJ-cRxX-SAox_kvNVDLKbqfgIhy9ep3616LfTnoL2FhJ4F9nckd1-qtktGVGFyEXCVb-qjJXyT5KWjByJ9s-79V6zyxjv9RvdFLZOMGaGE6kMhBLUTuvBdz1zSaxOxDL/s1600/3+7.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="900" data-original-width="1600" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhURJtWXUWzaKnxyJ-cRxX-SAox_kvNVDLKbqfgIhy9ep3616LfTnoL2FhJ4F9nckd1-qtktGVGFyEXCVb-qjJXyT5KWjByJ9s-79V6zyxjv9RvdFLZOMGaGE6kMhBLUTuvBdz1zSaxOxDL/s320/3+7.png" width="320" /></a></span></span></div>
<br />
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike>Lindsay Walshhttp://www.blogger.com/profile/07082128511243256779noreply@blogger.com0tag:blogger.com,1999:blog-4735177619997239225.post-60988735777968006002019-10-03T14:13:00.001-07:002019-10-03T14:13:52.772-07:00Week 7A: Liking others' Facebook pages<br />
<a href="https://www.facebook.com/CSIT155/"><span style="color: #ea9999; font-family: inherit; font-size: large;">https://www.facebook.com/CSIT155/</span></a><br />
<br />
<a href="https://www.facebook.com/Vogue/"><span style="color: #ea9999; font-family: inherit; font-size: large;">https://www.facebook.com/Vogue/</span></a><br />
<br />
<a href="https://www.facebook.com/independentfashionbloggers/"><span style="color: #ea9999; font-family: inherit; font-size: large;">https://www.facebook.com/independentfashionbloggers/</span></a><br />
<br />
<a href="https://www.facebook.com/Indyfashion/"><span style="color: #ea9999; font-family: inherit; font-size: large;">https://www.facebook.com/Indyfashion/</span></a><br />
<br />
<a href="https://www.facebook.com/startupfashion/"><span style="color: #ea9999; font-family: inherit; font-size: large;">https://www.facebook.com/startupfashion/</span></a><br />
<br />
<a href="https://www.facebook.com/danajadedesigns/"><span style="color: #ea9999; font-family: inherit; font-size: large;">https://www.facebook.com/danajadedesigns/</span></a><br />
<br />
<a href="https://www.facebook.com/charlottekathleendesign/"><span style="color: #ea9999; font-family: inherit; font-size: large;">https://www.facebook.com/charlottekathleendesign/</span></a><br />
<br />
<a href="https://www.facebook.com/Nathaliajmag/"><span style="color: #ea9999; font-family: inherit; font-size: large;">https://www.facebook.com/Nathaliajmag/</span></a><br />
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><span style="font-family: inherit;"></span><span style="font-size: large;"></span><span style="color: #ea9999;"></span><br />
<span style="font-family: inherit;"></span><span style="font-size: large;"></span><span style="color: #ea9999;"></span><br />
<span style="font-family: inherit;"></span><span style="font-size: large;"></span><span style="color: #ea9999;"></span><br />
<span style="color: #ea9999; font-family: inherit; font-size: large;">The pages I chose to like on Facebook with my page, all involve fashion. The first four (Vogue, Independent Fashion Bloggers, StartUp Fashion, and Independent Fashion) are resources for people interested in fashion. Here you will see a wide variety of trends and inspiration. They are all great resources to learn about fashion. </span><br />
<span style="color: #ea9999; font-family: inherit; font-size: large;"><br /></span>
<span style="color: #ea9999; font-family: inherit; font-size: large;">As part of my company I want to make the fashion industry a better place. That means lifting other designers up instead of trying to bring them down. I believe the fashion industry can be competitive without being catty and that many independent designers love, and benefit off promoting each other.</span><br />
<span style="color: #ea9999; font-family: inherit; font-size: large;"><br /></span>
<span style="color: #ea9999; font-family: inherit; font-size: large;">StartUp Fashion is a great resource for designers just starting out. </span><br />
<span style="color: #ea9999; font-family: inherit; font-size: large;">The last three pages I chose are independent designers. Dana Jade Designs and Nathalia Jmag are designers I went to school with in Boston when I got my Bachelors Degree. They are amazing designers who love collaborating and promoting other designers. Carlotte Kathleen Designs is one of my previous Co-workers who had had her designs featured in Vogue.</span>Lindsay Walshhttp://www.blogger.com/profile/07082128511243256779noreply@blogger.com0tag:blogger.com,1999:blog-4735177619997239225.post-9937120594341288372019-09-28T22:50:00.002-07:002019-09-28T22:50:57.067-07:00Week 6: Facebook Insights
<br />
<span style="color: #ea9999; font-family: inherit; font-size: large;">The difference between post reach and post engagement is
fairly basic. Post reach is the number
of people who will see your post and post engagement is the number of people
who engage with your post. Engagement can
be anything from clicks, to likes, to shares.
Knowing the difference is important because each of these things are
important on their own, but they also influence each other. If you don’t have high post engagement, it
could be that your post reach is also low.
It is important to work on both things.
Making sure your post is reaching not only enough people, but the right
people will help get a higher post engagement.
Also having a high reach but a low engagement might point toward the
quality of your posts not being as high as they need to be.</span><br />
<span style="font-size: large;"></span><span style="font-family: inherit;"></span><span style="color: #ea9999;"></span><br />
<br />
<span style="color: #ea9999; font-family: inherit; font-size: large;">It is important for any company to know how well their page
is doing. Facebook Insights can help with that. Being able to analyze who
likes and engages with your page and content will be extremely beneficial to
any company. It can help you know who to
market to, and where and when to do it. By
Watching out to see how well posts are performing, you can tailor your content
to suit your viewers needs. Pay attention
to which ones do well and create similar content in the future. Also see which ones flop, figure out why and
make sure to steer clear. </span><br />
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><span style="font-size: large;"></span><span style="font-family: inherit;"></span><span style="color: #ea9999;"></span>Lindsay Walshhttp://www.blogger.com/profile/07082128511243256779noreply@blogger.com0tag:blogger.com,1999:blog-4735177619997239225.post-44276537155212617422019-09-23T17:49:00.002-07:002019-09-23T17:49:42.350-07:00Week 5B: Leather and Lilac's Target Market
<br />
<span style="color: #ea9999; font-family: inherit; font-size: large;">Leather and Lilacs is a size inclusive fashion brand for women
who like to stand out from the crowd.
This brand is designed for edgy, feminine, fashion forward women between
the ages of 20 and 35. These women are
likely to make approximately 35-65000 a year.
They are also more likely to live in the city or more urban areas. </span><br />
<br />
<span style="color: #ea9999; font-family: inherit; font-size: large;">The ideal shopper for Leather and Lilacs would be someone
who is creative. They might enjoy
different forms of art, dance, or writing.
They aren’t afraid to make a statement and would get the most out of the
mix and match idea of the brand. They will
also be searching for clothes that fit properly and might otherwise have a hard
time finding it. We aim to tailor our
company to the needs of body conscious women.</span><br />
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><span style="font-size: large;"></span><span style="font-family: inherit;"></span><span style="color: #ea9999;"></span>Lindsay Walshhttp://www.blogger.com/profile/07082128511243256779noreply@blogger.com0tag:blogger.com,1999:blog-4735177619997239225.post-22217790986217700592019-09-19T12:32:00.000-07:002019-09-19T12:32:18.026-07:00Week 5A: Defining Your Target Market
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="font-size: large;"><span style="font-family: inherit;"><span style="color: #ea9999;">I chose to compare Myrle Creek and Armstrong Gardens.<span style="margin: 0px;"> </span>Both are nurseries where plants are sold, but
they are also both much more than that.<span style="margin: 0px;"> </span>Both
companies would have target markets in their late 20s through 40s because that
is when most people are keen on gardening.<span style="margin: 0px;">
</span>These consumers would be very nature oriented and interested in growing
their own flowers and produce. Both companies also have rich local histories and
have aspects of their companies that would be geared toward history buffs.<span style="margin: 0px;"> </span>Eco friendly gardeners who are interested in
shopping locally would enjoy both of these companies.<span style="margin: 0px;"> </span></span></span></span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit; font-size: large;">Armstrong creek has a very colorful website. <span style="margin: 0px;"> </span>The images are front and center and you are
bombarded with pictures of flowers as soon as you enter the site. <span style="margin: 0px;"> </span>It is very easy to use and allows buyers to make
purchases online.<span style="margin: 0px;"> </span>It has a very in depth
history section in their About Us portion of their website.<span style="margin: 0px;"> </span>The target market for them would definitely be
costumers that want to shop at a company that has a widely known name.<span style="margin: 0px;"> A</span> company that is known for its quality and
has a very large selection.<span style="margin: 0px;"> </span>The call to
action on this page would be the flowers that are advertised specifically for special
occasions, prompting people to shop so they are prepared for such events.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit; font-size: large;">Myrtle Creek is geared more towards families.<span style="margin: 0px;"> </span>They have a very wholistic image and feel to their
website and many pictures.<span style="margin: 0px;"> </span>Because of
the white and brown contrast, the first thing you notice is their beautiful
logo.<span style="margin: 0px;"> </span>They also have their hours clearly
listed, and links clearly posted for other parts of the site. <span style="margin: 0px;"> </span>This company is less about the products they
sell and more about the experience of shopping.<span style="margin: 0px;">
</span>They have a bird and butterfly sanctuary, a giftshop, as well as a café on
property to eat their local produce.<span style="margin: 0px;"> </span>Many
of the pictures on this site have children or child friendly imagery.<span style="margin: 0px;"> </span>Much more of the content on these pages is
imagery, there is more pictures and less words that Armstrong Gardens.<span style="margin: 0px;"> </span>Also, while Armstrong Gardens would be for
customers that are avid gardeners, Myrtle creek would be more for nature lovers
and families looking for a peaceful afternoon.</span></div>
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><span style="font-family: calibri;"></span><span style="font-size: large;"></span><span style="font-family: inherit;"></span><span style="color: #f9cb9c;"></span><span style="color: #ea9999;"></span>Lindsay Walshhttp://www.blogger.com/profile/07082128511243256779noreply@blogger.com1tag:blogger.com,1999:blog-4735177619997239225.post-38007674147928977382019-09-16T11:00:00.002-07:002019-09-16T11:03:36.778-07:00Week 4B: Frequently Visited Websites<u><span style="color: #004000; font-family: "calibri";"></span></u><br />
<div style="margin: 0px 0px 10.66px;">
<a href="https://www.justfab.com/?action=boutique.home#tab_femmenouveau"><span style="color: #ea9999; font-family: inherit; font-size: large;">https://www.justfab.com/</span></a></div>
<span style="font-family: inherit;"></span><span style="font-family: inherit;"></span><span style="font-size: large;"></span><br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit; font-size: large;">Justfab is an online clothing subscription service.<span style="margin: 0px;"> </span>Their website is very user friendly and the
home page provides the perfect amount of content.<span style="margin: 0px;"> </span>Members log on every month to see selections
chosen for them of styles they might be most interested in.<span style="margin: 0px;"> </span>They include individual garments and shoes,
as well as suggested outfits. </span><br />
<span style="color: #ea9999; font-family: inherit; font-size: large;"><br /></span>
<span style="color: #ea9999; font-family: inherit; font-size: large;">The concept of the page is very clear. The first thing you
see is a banner with a picture of the latest trends with a link for the most
resent additions to their page (right now its “the best of fall”).<span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"> </span>They then use repetition throughout the page
with color, print, and styles to reiterate the current trends.</span></div>
<span style="font-family: inherit;"></span><span style="font-family: inherit;"></span><span style="font-size: large;"></span><span style="font-family: inherit;"></span><br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit; font-size: large;">There is very little written content on the page, which is
perfect considering the pictures speak for themselves. <span style="margin: 0px;"> </span>A majority of what is images of shoes and
garments, suggested styles, and todays latest trends. <span style="margin: 0px;"> </span>When you’re shopping, too many words can
distract from what you’re really there for.</span></div>
<span style="font-family: inherit;"></span><span style="font-family: inherit;"></span><span style="font-size: large;"></span><br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit; font-size: large;">The alignment of the page is simple and clean which allows
optimal viewing of the products.<span style="margin: 0px;"> </span>The
page has very little distraction with simple fonts and colors.<span style="margin: 0px;"> </span>The contrast of black, white and grey, with a
pop of dark red, keeps from distracting viewers form the images as well.</span></div>
<span style="font-family: inherit;"></span><span style="font-family: inherit;"></span><span style="font-size: large;"></span><br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit; font-size: large;">The thing that makes me go back to the page is that I like
the subscription.<span style="margin: 0px;"> </span>I like going on every
month and having the things that I’m most likely to buy be the first things I see.<span style="margin: 0px;"> </span>This way I don’t need to hunt through the
site to find the content I haven’t already seen.<span style="margin: 0px;"> </span>I really enjoy the ease of use and the
placement of the content on the page.<span style="margin: 0px;"> </span>There
really isn’t anything I would change.</span></div>
<span style="font-family: inherit;"></span><span style="font-family: inherit;"></span><span style="font-size: large;"></span><br />
<div style="margin: 0px 0px 10.66px;">
<span style="font-family: inherit;"></span><span style="font-family: inherit;"></span><span style="font-size: large;"></span><br /></div>
<span style="font-family: inherit;"></span><span style="font-family: inherit;"></span><span style="font-size: large;"></span><br />
<div style="margin: 0px 0px 10.66px;">
<a href="https://www.dailyom.com/"><span style="color: #ea9999; font-family: inherit; font-size: large;">https://www.dailyom.com/</span></a></div>
<span style="font-family: inherit;"></span><span style="font-family: inherit;"></span><span style="font-size: large;"></span><br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit; font-size: large;">DailyOM is a website with courses in exercise, yoga, and meditation.<span style="margin: 0px;"> </span>The first thing you notice when you go to the
site is the image.<span style="margin: 0px;"> </span>There is a new image every
day and the hierarchy places it as the thing you see first on the page.<span style="margin: 0px;"> </span>The image is always something to promote
relaxation, which is exactly what you’re looking for if you are on this website.</span></div>
<span style="font-family: inherit;"></span><span style="font-family: inherit;"></span><span style="font-size: large;"></span><br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit; font-size: large;">The second thing you’ll notice is the <span style="margin: 0px;"> </span>contrast.<span style="margin: 0px;">
</span>A white background and black letters to highlight the name of the site,
and “today’s inspiration”.<span style="margin: 0px;"> </span>New inspirations
are written every day, just a few paragraphs of something nice to think about
to start off your day.<span style="margin: 0px;"> </span>The words
themselves are hidden and you need to click on a button to show the
paragraphs.<span style="margin: 0px;"> </span>This keeps the content on
the page simple and keeps the words from distracting from everything else.</span></div>
<span style="font-family: inherit;"></span><span style="font-family: inherit;"></span><span style="font-size: large;"></span><br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit; font-size: large;">The rest of the page is aligned in a grid with links to many
different courses you can take.<span style="margin: 0px;"> </span>The page
is simple and clean.<span style="margin: 0px;"> </span>Each course has its
title and a related image.<span style="margin: 0px;"> </span>There are dozens
of courses on the page.<span style="margin: 0px;"> </span>That is one
thing I think they could maybe do better.<span style="margin: 0px;">
</span>There does tend to be a distracting number of courses on the page.<span style="margin: 0px;"> </span>It might be better if they only had the
newest courses and the most popular courses listed.</span></div>
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><span style="font-family: "calibri";"></span><span style="color: #ea9999;"></span>Lindsay Walshhttp://www.blogger.com/profile/07082128511243256779noreply@blogger.com0tag:blogger.com,1999:blog-4735177619997239225.post-47533584881300413462019-09-11T21:27:00.001-07:002019-09-11T21:30:30.698-07:00Week 4A: Aesthetics, Design, and Branding<br />
<div style="margin: 0px 0px 10.66px;">
<span style="line-height: 107%; margin: 0px;"><span style="color: #ea9999; font-family: inherit; font-size: large;">Negative:</span></span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="line-height: 107%; margin: 0px;"><a href="http://jamilin.com/"><span style="line-height: 107%; margin: 0px;"><span style="color: #ea9999; font-family: inherit; font-size: large;">http://jamilin.com/</span></span></a></span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="line-height: 107%; margin: 0px;"><span style="font-size: large;"><span style="font-family: inherit;"><span style="color: #ea9999;">The first problem with this page is that
there is far too much content on the home page.<span style="margin: 0px;">
</span>There is also no way to distinguish which information is supposed to be
the most important.<span style="margin: 0px;"> </span>There are an
abundance of buttons and links, but when you press on them, there is no continuity
or repetition between the pages.<span style="margin: 0px;"> </span>Some of
the links bring you to completely different websites.<span style="margin: 0px;"> </span>The site is not at all easy to use.<span style="margin: 0px;"> </span>There isn’t even a home button to help you
find your way back once you get lost.<span style="margin: 0px;"> </span>The
colors and massive amount of content make it confusing and not aesthetically
pleasing in the slightest.<span style="margin: 0px;"> </span></span></span></span></span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="line-height: 107%; margin: 0px;"><span style="color: #ea9999; font-family: inherit; font-size: large;">If there were fewer links on the page,
fewer websites linked to this site, and just less information in general, this
page would work better.<span style="margin: 0px;"> </span>The only
information that is obtainable is in a random column in the center and could be
made much more visually appealing.<span style="margin: 0px;">
</span>Creating a theme that moves throughout the site, from page to page, will
also help people be able to tell when they’ve gone to another page on the site,
or to another site all together.<span style="margin: 0px;"> </span>A home
button could also be added for ease of use.</span></span></div>
<br />
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="line-height: 107%; margin: 0px;"><a href="http://gatesnfences.com/"><span style="line-height: 107%; margin: 0px;"><span style="color: #ea9999; font-family: inherit; font-size: large;">http://gatesnfences.com/</span></span></a></span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="line-height: 107%; margin: 0px;"><span style="font-size: large;"><span style="font-family: inherit;"><span style="color: #ea9999;">Like Jami Lin, this page has far too
much content on it.<span style="margin: 0px;"> </span>The placement of the
links and proximity of the links in no way help decipher a hierarchy of
content. <span style="margin: 0px;"> </span>You cannot tell what is the
most important and what you are supposed to click on.<span style="margin: 0px;"> </span>The left side panel has an absurd amount of
buttons on it and pictures appear to be thrown haphazardly around the
place.<span style="margin: 0px;"> </span>The vast number of links to other
pages makes it difficult to use and look cluttered.<span style="margin: 0px;"> </span>Everything looks the same, so it would be
difficult to find what you’re actually looking for. <span style="margin: 0px;"> </span></span></span></span></span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="line-height: 107%; margin: 0px;"><span style="color: #ea9999; font-family: inherit; font-size: large;">If they had things organized in a more
simplistic manor, it would be easier to look at one piece of information at
once.<span style="margin: 0px;"> </span>If they found a way to get rid of some
of the buttons on the left hand side of the page, it would make the page look
much less overwhelming.<span style="margin: 0px;"> </span>Being more
selective of the placement of pictures, and removing some of the links will
help make the page look much more organized.</span></span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<br /></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="line-height: 107%; margin: 0px;"><span style="color: #ea9999; font-family: inherit; font-size: large;">Positive:</span></span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="line-height: 107%; margin: 0px;"><a href="http://www.headhunterhairstyling.com/"><span style="line-height: 107%; margin: 0px;"><span style="color: #ea9999; font-family: inherit; font-size: large;">http://www.headhunterhairstyling.com/</span></span></a></span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="line-height: 107%; margin: 0px;"><span style="color: #ea9999; font-family: inherit; font-size: large;">I would go to this hair salon, just
based off the design of their website.<span style="margin: 0px;">
</span>There is the perfect amount of contrast.<span style="margin: 0px;">
</span>Calming header contrasting with a bold video.<span style="margin: 0px;"> </span>This site is very aesthetically pleasing, with
a simple, sleek look and the perfect amount of content.<span style="margin: 0px;"> </span>The few links at the top bring you to
specific pages with concise, important information.<span style="margin: 0px;"> </span>It makes you feel relaxed and at ease.<span style="margin: 0px;"> </span>The way you want to feel at a hair salon. <span style="margin: 0px;"> </span>This page was very easy to use, and very nice
to look at.</span></span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<br /></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="line-height: 107%; margin: 0px;"><span style="font-size: large;"><span style="font-family: inherit;"><span style="color: #ea9999;"><a href="http://apple.com/"><span style="color: #ea9999; line-height: 107%; margin: 0px;">http://apple.com</span></a></span></span></span></span><span style="line-height: 107%; margin: 0px;"><span style="font-size: large;"><span style="font-family: inherit;"><span style="color: #ea9999;">/</span></span></span></span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="line-height: 107%; margin: 0px;"><span style="color: #ea9999; font-family: inherit; font-size: large;">The first thing you notice when you
get on to the home page of Apple, is the great contrast.<span style="margin: 0px;"> </span>White words against a black back ground.<span style="margin: 0px;"> </span>They continue the contrast trend throughout with
bold blacks and whites with bright colors mixed in.<span style="margin: 0px;"> </span>All of the written content is aligned with
the photographs, instead of the photographs being aligned with the words.<span style="margin: 0px;"> </span>This gives us a clear hierarchy of content
over sales pitch.<span style="margin: 0px;"> </span>They make it clear
what the product is.<span style="margin: 0px;"> </span>They don’t need to
sell it to us because we already know what it is.<span style="margin: 0px;"> </span>They just provide us with a site that is easy
to use so we can buy what we have come here for.</span></span></div>
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><span style="font-size: large;"></span><span style="font-family: inherit;"></span><span style="color: #ea9999;"></span>Lindsay Walshhttp://www.blogger.com/profile/07082128511243256779noreply@blogger.com2tag:blogger.com,1999:blog-4735177619997239225.post-84454258908911072852019-09-08T14:00:00.002-07:002019-09-11T21:29:44.046-07:00Week 3B: Social Media Presence<br />
<div style="margin: 0px 0px 10.66px;">
<b><span style="color: #ea9999; font-family: inherit;">Forever21:</span></b></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<a href="https://www.forever21.com/us/shop"><span style="line-height: 107%; margin: 0px;"><span style="color: #ea9999; font-family: inherit;">https://www.forever21.com/us/shop</span></span></a></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Facebook: Last used august 22</span><span style="color: #ea9999; font-family: inherit;"><sup>nd</sup>, with about 3 posts
a month.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Instagram: Last posted September 8<sup>th</sup> at around 8
am.<span style="margin: 0px;"> </span>They had posted 5 posts in the past
24 hours. </span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">YouTube: Last posted 2 weeks ago, with about 5-10 videos
posted a month.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Pinterest: Last saved on September 8<sup>th</sup>.<span style="margin: 0px;"> </span>They have 519k followers.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Twitter: Last posted august 30<sup>th</sup></span><span style="color: #ea9999; font-family: inherit;">.<span style="margin: 0px;"> </span>They sometimes go weeks with out posting,
then post a dozen in one day.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Analysis: Forever21 has a very strong social media presence,
but they don’t post as often as I expected.<span style="margin: 0px;">
</span>Out of the 5 they post less on Facebook and twitter than 3 of the other
companies.<span style="margin: 0px;"> </span>It is clear they have chosen Pinterest,
Instagram and YouTube to be their most frequently used social media platforms.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<br /></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<b><span style="color: #ea9999; font-family: inherit;">Urban Outfitters:</span></b></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<a href="https://www.urbanoutfitters.com/?ref=logo"><span style="line-height: 107%; margin: 0px;"><span style="color: #ea9999; font-family: inherit;">https://www.urbanoutfitters.com/</span></span></a></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Instagram: Last posted September 8</span><span style="color: #ea9999; font-family: inherit;"><sup>th</sup> at 6:30 am with
4 posts in 24 hours.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Facebook: Last posted September 8<sup>th</sup> at 6:30 am with
4 posts in 24 hours.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Pinterest: The layout did not provide any time stamps.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Twitter: Last posted last posted September 8<sup>th</sup></span><span style="color: #ea9999; font-family: inherit;"> at
8 am with 7 posts in 24 hours.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Snapchat: They did not have a current story.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Tumblr: The layout didn’t provide any time stamps.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">YouTube: Last posted 2 weeks ago.<span style="margin: 0px;"> </span>They post 5-10 videos a month.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Analysis: Out of the five companies I chose, urban
outfitters uses the most social media platforms.<span style="margin: 0px;"> </span>While some of them didn’t provide time stamps,
the ones that did show that Urban Outfitters not only uses the most platforms
but uses its platforms the most frequently.<span style="margin: 0px;">
</span>I would say out of the 5 they have the strongest, most beneficial social
media presence.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<br /></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<b><span style="color: #ea9999; font-family: inherit;">Skatie:</span></b></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<a href="https://skatie.com/"><span style="line-height: 107%; margin: 0px;"><span style="color: #ea9999; font-family: inherit;">https://skatie.com/</span></span></a></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Facebook: Last posted March 4</span><span style="color: #ea9999; font-family: inherit;"><sup>th</sup>.<span style="margin: 0px;"> </span>They posted 1 to 2 a month until then.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Pinterest: Last saved 2 years ago with only 3 followers.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Instagram: Last posted September 8<sup>th,</sup></span><span style="color: #ea9999; font-family: inherit;"> with posts
daily.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Analysis:<span style="margin: 0px;"> </span>I found Skatie’s
social media use interesting.<span style="margin: 0px;"> </span>The only
social media platform they use frequently is Instagram.<span style="margin: 0px;"> </span>They also do a lot of their advertising on Instagram.<span style="margin: 0px;"> </span>That is how I found out about the company to
begin with.<span style="margin: 0px;"> </span>They do have a successful,
strong presence on Instagram.<span style="margin: 0px;"> </span>As a small
company it seems like it might have paid off to be very good on one social
media platform, instead of mediocre on many platforms.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<br /></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<b><span style="color: #ea9999; font-family: inherit;">Free People:</span></b></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<a href="https://www.freepeople.com/?ref=logo"><span style="line-height: 107%; margin: 0px;"><span style="color: #ea9999; font-family: inherit;">https://www.freepeople.com/?ref=logo</span></span></a></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Instagram: Last posted September 8</span><span style="color: #ea9999; font-family: inherit;"><sup>th</sup> at with 3 posts
in 24 hours.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Facebook: Last posted September 8<sup>th</sup> with 3 posts
in 24 hours, different content than Instagram.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Pinterest: Last saved 22 hours ago</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Twitter: Last posted September 8<sup>th</sup></span><span style="color: #ea9999; font-family: inherit;"> with 3 posts
in 24 hours.<span style="margin: 0px;"> </span>These posts had the same
content as Facebook.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">YouTube: Last posted 2 months ago with 2-3 videos posted a
month</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Analysis: Free people had a similar social media presence to
forever21 and Urban Outfitters.<span style="margin: 0px;"> </span>One thing
I noticed about free people was that even though they posted the same amount,
and at similar times, more of the content was different between social media
platforms, instead of duplicating posts platform to platform.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<br /></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<b><span style="color: #ea9999; font-family: inherit;">Dollhouse Boutique</span></b></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<a href="https://dollhouseboutiquecarlsbad.com/"><span style="line-height: 107%; margin: 0px;"><span style="color: #ea9999; font-family: inherit;">https://dollhouseboutiquecarlsbad.com/</span></span></a></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Facebook: Last posted September 6</span><span style="color: #ea9999; font-family: inherit;"><sup>th</sup> with posts almost
every day.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Instagram: Last posted September 5<sup>th</sup> with posts almost
every day, the same content as Facebook.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="font-family: inherit;"><span style="color: #ea9999;">Pinterest: last saved on September 7<sup>th.</sup></span></span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">Analysis: I was surprised how successfully such a small company
was able to maintain such a consistent presence on social media.<span style="margin: 0px;"> </span>While they only have 3 platforms that they
use, each one posts almost every single day.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<br /></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">For this assignment I chose 5 different apparel companies to
research.<span style="margin: 0px;"> </span>My goal is to start a women’s
apparel company so I chose some large well-known brands, as well as some
smaller brands that would be more likely competitors.<span style="margin: 0px;"> </span>Social media is a huge part of the fashion
industry.<span style="margin: 0px;"> </span>Being able to post images of designs,
lines and inspiration so accessibly on the internet is a huge benefit for clothing
companies today.</span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="font-family: inherit;"><span style="color: #ea9999;">Out of the things I learned, what I found most interesting
was the difference between the large companies and small companies.<span style="margin: 0px;"> </span>The massive, well-known companies like Forever21,
Urban Outfitters, and Free People have numerous social media platforms while
the smaller companies used fewer.<span style="margin: 0px;"> </span>The
smaller the company the fewer social media platforms were utilized.<span style="margin: 0px;"> </span></span></span></div>
<br />
<div style="margin: 0px 0px 10.66px;">
<span style="color: #ea9999; font-family: inherit;">As an independent designer, it gives me an idea of the
future expectations of my social media presence for my future company.<span style="margin: 0px;"> </span>It let me know what is effective.<span style="margin: 0px;"> </span>Although Skatie only uses Instagram, they
have a successful enough presence that random people, like me, still know about
them.<span style="margin: 0px;"> </span>They make their company known in a
simple straightforward way.</span></div>
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><span style="font-family: inherit;"></span><span style="color: #ea9999;"></span>Lindsay Walshhttp://www.blogger.com/profile/07082128511243256779noreply@blogger.com0tag:blogger.com,1999:blog-4735177619997239225.post-13223788860957814072019-09-04T09:11:00.005-07:002019-09-04T09:13:14.827-07:00Week 3A: Communication - Business & Consumer <br />
<div style="margin: 0px 0px 10.66px; text-indent: 0.5in;">
<span style="color: #ea9999; font-family: inherit;">I personally have never had an
negative experience with a company that was at all effected by social
media.<span style="margin: 0px;"> </span>I am not an avid social media
user, which could be why.<span style="margin: 0px;"> </span>I did have
difficulty communicating with CVS recently.<span style="margin: 0px;">
</span>I had called them about a prescription to see if it was filled ad they
told me it couldn’t be filled because it wasn’t covered by my insurance and
that to have it filled would cost me $1000 dollars.<span style="margin: 0px;"> </span>My doctors office had gotten a prior
authorization and I knew it was covered but the pharmacist was insistent that
my doctors were wrong. <span style="margin: 0px;"> </span>They said it was
not at all covered and there was “no way” my insurance would cover it.<span style="margin: 0px;"> </span>I called my doctor and they told me the pharmacist
was wrong.<span style="margin: 0px;"> </span>I called CVS and got the same
pharmacist and the same answer.<span style="margin: 0px;"> </span>My doctor
called, got a different pharmacist who said there was no problem, the first pharmacist
had been wrong and they’d have the prescription filled for me in 2 hours. </span></div>
<span style="font-family: inherit;"></span><br />
<div style="margin: 0px 0px 10.66px; text-indent: 0.5in;">
<span style="color: #ea9999; font-family: inherit;">I was a really stressful situation
and I did end up making a post on Facebook.<span style="margin: 0px;">
</span>A lot of my Facebook friends commented and said they had had similar
experiences.<span style="margin: 0px;"> </span>If CVS <span style="margin: 0px;"> </span>was using Facebook to “listen” to their
customers, even if they didn’t respond, they could have used the information we
all posted to make sure situations like that don’t happen in the future.</span></div>
<span style="font-family: inherit;"></span><br />
<div style="margin: 0px 0px 10.66px; text-indent: 0.5in;">
<span style="color: #ea9999; font-family: inherit;">I have, on the other hand, had a
positive experience with a company on social media.<span style="margin: 0px;"> </span>I had been looking for a new bathing suit and
an advertisement for an online shop called Skatie showed up on my Instagram.<span style="margin: 0px;"> </span>I clicked on the link to bring me to the shop
and I was really impressed.<span style="margin: 0px;"> </span>They made many
of the bathing suits to order and had very clear information about the fit of
the bathing suits.<span style="margin: 0px;"> </span>I don’t know a single
woman who has not had problems finding clothes, especially bathing suits, that
fit properly so I was really excited. <span style="margin: 0px;"> </span>But
I still wasn’t sure exactly what size to choose.<span style="margin: 0px;"> </span>They had contact information specifically for
fit questions, and the options were through email, direct message on Instagram,
or even texting.<span style="margin: 0px;"> </span>I had an easy time
getting in contact with them, I gave them my measurements, and they helped me
pick sizes.<span style="margin: 0px;"> </span>I bought a suit I was really
happy with.</span></div>
<span style="font-family: inherit;"></span><br />
<div style="margin: 0px 0px 10.66px; text-indent: 0.5in;">
<span style="color: #ea9999; font-family: inherit;">My goal is to start a similar
company with made to order clothing for all types of women.<span style="margin: 0px;"> </span>This was such an appealing way to interact
with a brand to find exactly what I wanted.<span style="margin: 0px;">
</span>I think using social media in the same way as Skatie would really benefit
my future company.<span style="margin: 0px;"> </span>It is especially hard
to find clothes that fit online.<span style="margin: 0px;"> </span>It
would also be an easy way to make custom orders over the internet
possible.<span style="margin: 0px;"> </span>Having such a direct
connection with customers in social media would make it easy to “listen” and intervene
whenever possible to give the best possible service. <span style="margin: 0px;"> </span>Positive feedback can be responded to so the
customers know how much we appreciate their feedback.<span style="margin: 0px;"> </span>Negative feedback can also be responded to
make the guest happy.<span style="margin: 0px;"> </span>In the restaurant
industry they call it “guest recovery”.<span style="margin: 0px;">
</span>Making sure they receive the service they’ll need to become a repeat customer.<span style="margin: 0px;"> </span>Social media platforms are a perfect way to
intervene and make sure the customer gets exactly what they need.</span></div>
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike><span style="font-family: "calibri";"></span><span style="color: #f4cccc;"></span><span style="color: #ea9999;"></span>Lindsay Walshhttp://www.blogger.com/profile/07082128511243256779noreply@blogger.com3tag:blogger.com,1999:blog-4735177619997239225.post-24004106472328203032019-08-30T12:36:00.000-07:002019-09-04T09:13:58.797-07:00week 2B: comments on others' blogs<span style="color: #ea9999;"></span><span style="font-family: inherit;"></span><br />
<div style="line-height: normal; margin: 0px;">
<span style="color: #ea9999; font-family: inherit; font-size: 12pt; margin: 0px;">These are the blogs I chose to comment on:</span></div>
<div style="line-height: normal; margin: 0px;">
<span style="color: #2d3b45; font-size: 12pt; margin: 0px;"><span style="color: #ea9999;"></span><span style="font-family: inherit;"></span><br /></span></div>
<div style="line-height: normal; margin: 0px;">
<span style="color: #2d3b45; font-size: 12pt; margin: 0px;"><span style="font-family: inherit;"></span><br /></span></div>
<div style="line-height: normal; margin: 0px;">
<span style="color: #2d3b45; font-family: inherit; font-size: 12pt; margin: 0px;"><a href="http://csit155-fa19-chantellg.blogspot.com/">csit155-fa19-chantellg.blogspot.com</a></span></div>
<span style="font-family: inherit;"></span><br />
<div style="line-height: normal; margin: 0px;">
<span style="color: #2d3b45; font-family: inherit; font-size: 12pt; margin: 0px;"><a href="http://dburkscsit155fa19.blogspot.com/">dburkscsit155fa19.blogspot.com</a></span></div>
<span style="font-family: inherit;"></span><br />
<div style="line-height: normal; margin: 0px;">
<span style="color: #2d3b45; font-family: inherit; font-size: 12pt; margin: 0px;"><a href="http://csit155-fa19zacks.blogspot.com/">csit155-fa19zacks.blogspot.com</a></span></div>
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike>Lindsay Walshhttp://www.blogger.com/profile/07082128511243256779noreply@blogger.com0tag:blogger.com,1999:blog-4735177619997239225.post-81473756671702685142019-08-29T18:24:00.002-07:002019-09-04T09:14:59.529-07:00Week 2A: Social Media: Personal vs Business<span style="font-family: inherit;"></span><br />
<div style="line-height: normal; margin: 0px; text-indent: 0.5in;">
<span style="color: #ea9999; font-family: inherit; font-size: 10pt; margin: 0px;">As far as social media goes, there are many platforms that are intended
for personal use. <span style="margin: 0px;"> </span>Some are better for
business, and a lot of them function well for both.<span style="margin: 0px;"> </span>Tumblr, Pinterest and Snapchat are some of
many social media platforms geared toward personal use.<span style="margin: 0px;"> </span>They are all used to keep track of and share
personal things on the internet.<span style="margin: 0px;"> </span>Whether
it is sharing day to day events or interests, or using them as a form of
communication, they were started so people can interact with each other on a
personal level.<span style="margin: 0px;"> </span>They are all ways to
share personal interests with other people and are platforms used less for
advertising and people promoting businesses.</span></div>
<span style="color: #ea9999;"></span><span style="font-family: inherit;"></span><br />
<div style="line-height: normal; margin: 0px; text-indent: 0.5in;">
<span style="color: #ea9999; font-family: inherit; font-size: 10pt; margin: 0px;">Some social media platforms that are used more for businesses
would be LinkedIn, Facebook, Instagram, and Twitter.<span style="margin: 0px;"> </span>LinkedIn specifically is used the most for businesses.<span style="margin: 0px;"> </span>It is used to connect businesses with individuals
who may be looking for a job, or who may make a good addition to their
team.<span style="margin: 0px;"> </span>The other three platforms,
interestingly enough, were started with personal use in mind and have
transformed into platforms for both personal, as well as business purposes.</span></div>
<span style="color: #ea9999;"></span><span style="font-family: inherit;"></span><br />
<div style="line-height: normal; margin: 0px; text-indent: 0.5in;">
<span style="color: #ea9999; font-family: inherit; font-size: 10pt; margin: 0px;">Facebook, twitter, and Instagram are all social media platforms
that have transformed into very effective ways for businesses to gain information
that will help their sales and marketing, as well as the marketing its
self.<span style="margin: 0px;"> </span>Facebook especially gives them the
ability to make a page for your business to share with others. <span style="margin: 0px;"> </span>Facebook and Instagram have become extremely
popular places to post advertisements.<span style="margin: 0px;"> </span>If
you see an advertisement for something you like, you click on it and it brings
your directly to the page you can purchase it from.</span></div>
<span style="color: #ea9999;"></span><span style="font-family: inherit;"></span><br />
<div style="line-height: normal; margin: 0px; text-indent: 0.5in;">
<span style="color: #ea9999; font-family: inherit; font-size: 10pt; margin: 0px;">Instagram gives businesses the opportunity to promote themselves,
creating interesting, artistic pages to promote their products in ways that can
produce more followers and brand loyalty.<span style="margin: 0px;">
</span>Twitter functions in similar ways, allowing businesses to use words
instead of images to capture the interest of consumers.<span style="margin: 0px;"> </span>These platforms are slightly different from Facebook,
because businesses often interact with consumers on a more personal level.</span></div>
<span style="color: #ea9999;"></span><span style="font-family: inherit;"></span><br />
<div style="line-height: normal; margin: 0px; text-indent: 0.5in;">
<span style="font-size: 10pt; margin: 0px;"><span style="color: #ea9999;"><span style="font-family: inherit;">It is fairly clear which social media platforms are most
effective for marketing and advertising.<span style="margin: 0px;">
</span>Part of the reason they work, is due to the fact that it allows
businesses to connect with an abundance of consumers, while still interacting in
more personal ways.<span style="margin: 0px;"> </span>Today creating a
following and a loyal customer base can be completely dependent on a businesses
use of social media.<span style="margin: 0px;"> </span></span></span></span></div>
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike>Lindsay Walshhttp://www.blogger.com/profile/07082128511243256779noreply@blogger.com8tag:blogger.com,1999:blog-4735177619997239225.post-87698040881769982612019-08-24T10:34:00.000-07:002019-09-04T09:14:41.899-07:00Week1B: Comments on others' blogs<span style="font-family: inherit;">Here are the blogs I commented on:</span><br />
<span style="font-family: inherit;"></span><br />
<div style="line-height: normal; margin: 12px 0px;">
<span style="color: #2d3b45; font-family: inherit; font-size: 12pt; margin: 0px;"><a href="http://csit155-fa19zacks.blogspot.com/">csit155-fa19zacks.blogspot.com</a></span></div>
<span style="font-family: inherit;"></span><br />
<div style="line-height: normal; margin: 12px 0px;">
<span style="color: #2d3b45; font-family: inherit; font-size: 12pt; margin: 0px;"><a href="http://csit155-fa19ccollins.blogspot.com/">csit155-fa19ccollins.blogspot.com</a></span></div>
<span style="font-family: inherit;"></span><br />
<div style="line-height: normal; margin: 12px 0px;">
<span style="color: #2d3b45; font-family: inherit; font-size: 12pt; margin: 0px;"><a href="http://csit155-fa19-bkarp.blogspot.com/">csit155-fa19-bkarp.blogspot.com</a></span></div>
<span style="font-family: inherit;"></span><br />
<div style="line-height: normal; margin: 12px 0px;">
<span style="color: #2d3b45; font-family: inherit; font-size: 12pt; margin: 0px;"><a href="http://csit155-fa19reckhardt.blogspot.com/">csit155-fa19reckhardt.blogspot.com</a></span></div>
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike>Lindsay Walshhttp://www.blogger.com/profile/07082128511243256779noreply@blogger.com0tag:blogger.com,1999:blog-4735177619997239225.post-84991788942958233942019-08-21T16:02:00.001-07:002019-09-04T09:14:28.267-07:00Week1A: My Template<span style="color: #ea9999;"></span><span style="font-family: inherit;"></span><br />
<div style="line-height: normal; margin: 12px 0px; text-indent: 0.5in;">
<span style="color: #ea9999; font-family: inherit; font-size: 10pt; margin: 0px;">My goal for the social
media class is to learn how to promote the fashion company I am trying to
start.<span style="margin: 0px;"> </span>The idea of the line is to create
fashion that combines an edgy style with hyper-femininity.<span style="margin: 0px;"> </span>The world we’re in demands that we look a
certain way, especially in professional settings.<span style="margin: 0px;"> </span>The goal is to help women show off their
personalities, while still looking “socially acceptable”.</span></div>
<span style="color: #ea9999;"></span><span style="font-family: inherit;"></span><span style="font-family: inherit;"></span><br />
<div style="line-height: normal; margin: 12px 0px; text-indent: 0.5in;">
<span style="font-size: 10pt; margin: 0px;"><span style="color: #ea9999;"><span style="font-family: inherit;"><span style="font-family: inherit;">Creating this blog will
help me start getting my images and ideas out there to promote my future company.<span style="margin: 0px;"> </span>It was fun and challenging to find images and
color schemes that really portrayed the idea that I’m trying to get across:
edgy but feminine.<span style="margin: 0px;"> </span></span></span></span></span></div>
<span style="color: #ea9999;"></span><span style="font-family: inherit;"></span><span style="font-family: inherit;"></span><br />
<div style="line-height: normal; margin: 12px 0px; text-indent: 0.5in;">
<span style="color: #ea9999; font-family: inherit; font-size: 10pt; margin: 0px;">The image I chose for my
theme is a bit self-explanatory.<span style="margin: 0px;"> </span>Pretty dresses
are what this blog is all about. <span style="margin: 0px;"> </span>I also
combined dark backgrounds with feminine, light colored fonts to show the
contradictory styles of the line. <span style="margin: 0px;"> </span>I’m
not super tech savvy so it took me quite a while, but I am relatively happy
with the outcome.</span></div>
<span style="color: #ea9999;"></span><span style="font-family: inherit;"></span><span style="font-family: inherit;"></span><br />
<div style="line-height: normal; margin: 12px 0px; text-indent: 0.5in;">
<span style="color: #ea9999; font-family: inherit; font-size: 10pt; margin: 0px;">My future goals for this
blog are to include professional images of the garments in the line as the
template as well as in the posts.<span style="margin: 0px;"> </span>I look
forward to organizing my ideas on this platform, displaying the things I create,
and sharing them with the class.<span style="margin: 0px;"> </span>Hopefully
you enjoy it too!<span style="margin: 0px;"> </span>Any amount of feedback
is appreciated.</span><span style="font-size: 12pt; margin: 0px;"></span></div>
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike>Lindsay Walshhttp://www.blogger.com/profile/07082128511243256779noreply@blogger.com7