The difference between post reach and post engagement is fairly basic. Post reach is the number of people who will see your post and post engagement is the number of people who engage with your post. Engagement can be anything from clicks, to likes, to shares. Knowing the difference is important because each of these things are important on their own, but they also influence each other. If you don’t have high post engagement, it could be that your post reach is also low. It is important to work on both things. Making sure your post is reaching not only enough people, but the right people will help get a higher post engagement. Also having a high reach but a low engagement might point toward the quality of your posts not being as high as they need to be.
It is important for any company to know how well their page is doing. Facebook Insights can help with that. Being able to analyze who likes and engages with your page and content will be extremely beneficial to any company. It can help you know who to market to, and where and when to do it. By Watching out to see how well posts are performing, you can tailor your content to suit your viewers needs. Pay attention to which ones do well and create similar content in the future. Also see which ones flop, figure out why and make sure to steer clear.
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