Week 5A: Defining Your Target Market

I chose to compare Myrle Creek and Armstrong Gardens.  Both are nurseries where plants are sold, but they are also both much more than that.  Both companies would have target markets in their late 20s through 40s because that is when most people are keen on gardening.  These consumers would be very nature oriented and interested in growing their own flowers and produce. Both companies also have rich local histories and have aspects of their companies that would be geared toward history buffs.  Eco friendly gardeners who are interested in shopping locally would enjoy both of these companies. 

Armstrong creek has a very colorful website.  The images are front and center and you are bombarded with pictures of flowers as soon as you enter the site.  It is very easy to use and allows buyers to make purchases online.  It has a very in depth history section in their About Us portion of their website.  The target market for them would definitely be costumers that want to shop at a company that has a widely known name.  A company that is known for its quality and has a very large selection.  The call to action on this page would be the flowers that are advertised specifically for special occasions, prompting people to shop so they are prepared for such events.

Myrtle Creek is geared more towards families.  They have a very wholistic image and feel to their website and many pictures.  Because of the white and brown contrast, the first thing you notice is their beautiful logo.  They also have their hours clearly listed, and links clearly posted for other parts of the site.  This company is less about the products they sell and more about the experience of shopping.  They have a bird and butterfly sanctuary, a giftshop, as well as a café on property to eat their local produce.  Many of the pictures on this site have children or child friendly imagery.  Much more of the content on these pages is imagery, there is more pictures and less words that Armstrong Gardens.  Also, while Armstrong Gardens would be for customers that are avid gardeners, Myrtle creek would be more for nature lovers and families looking for a peaceful afternoon.