Monday, September 23, 2019

Week 5B: Leather and Lilac's Target Market


Leather and Lilacs is a size inclusive fashion brand for women who like to stand out from the crowd.  This brand is designed for edgy, feminine, fashion forward women between the ages of 20 and 35.  These women are likely to make approximately 35-65000 a year.  They are also more likely to live in the city or more urban areas. 

The ideal shopper for Leather and Lilacs would be someone who is creative.  They might enjoy different forms of art, dance, or writing.  They aren’t afraid to make a statement and would get the most out of the mix and match idea of the brand.  They will also be searching for clothes that fit properly and might otherwise have a hard time finding it.  We aim to tailor our company to the needs of body conscious women.

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